If you want to keep up with the pace of the internet then you are going to need to look at social SEO techniques. It’s really all about connecting with your audience in a different way, and getting your links shared across the internet at the same time. It’s a win/win for all involved. It can seem overwhelming when you are starting your first social media site presence, but it doesn’t really need to be that way. Below you can find 3 tips for building up your SEO with popular social media sites.
There really isn’t much to this other than making sure you fully cover every part of the account creation as you would for your personal account. Be very descriptive when typing in sections such as ‘About Us’, and any other informational area. There’s no need to hit anyone with a 5 page story, but you do need to let them know what your page is all about while using some SEO friendly terms. You should use your logo or at least a high-quality picture for the profile. If your business has an actual location then you should put all of that in the profile as well. This will do nothing but help you when it’s applicable.
Once you’ve setup the profiles on your chosen social media sites it’s time to fix up your website SEO a bit as well. You should have a convenient spot on your site that allows visitors to like or follow your social media feeds. It’s great to allow people to share your content with Facebook, Pinterest, Twitter, G+, and any other site that is popular as well. Sharing isn’t just caring anymore, it’s money for you. This creates so many passive opportunities for people to be introduced to your site. Visitors enjoy your site, share it, and then their friends share it. This sends your backlinks through the roof in an extremely positive way. Not every post will be a hit, but the ones that are will pay off greatly. This kind of SEO is extremely powerful, and it’s worth every bit of effort.
Be careful not to overwhelm people who follow your social media feeds. This is a hole plenty of people fall into when they first start SEO at this level. You want to update often and continue growing the page, but you have to be careful with the amount of posts per day. Nobody enjoys seeing their feed filled up with nothing but offers from a single account. Most of the time this will create a negative enough reaction for them to either hide or remove you from their feed. Either way the chances of them ever coming back to your page are pretty slim.
These tips may seem simple, but they are often overlooked or not implemented properly. The hardest one for most is avoiding the spamming issue. Seeing your content being shared and watching your traffic go through the roof is exciting, and people can get carried away with the rush that social SEO gives you. The intentions are to keep the snowball rolling, but they don’t realize how much the people seeing it are getting annoyed. The key is to create an engaging social media experience for your visitors by finding balance. This will help your page continue to grow, and stay